Eli is an expert in the social media space. He executes and optimizes social media strategies across Zena's social channels. Determines new social media opportunities and test for effectiveness. Plans, calendars, develops, publishes, and reports. He also curates, writes, schedules and interacts with social media posts related to Zena's products. His background is not only in social media, but also chemical engineering. An accomplished violinist and tennis player whose passions revolve around cryptocurrency and esports.