Branding Through AI: The Imagined Human Form of Zena

Have you ever wondered what your favorite brand would look like if it were a person? It's an entertaining and powerful exercise that can help companies develop their brand identity and humanize their products. To demonstrate, let's use AI to imagine what Zena would look like as a human. Welcome to the future of branding.
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I asked a popular AI model called ChatGPT, what Zena would look like if it were a human. First, I fed the AI model information about Zena’s web3 ecosystem (Diamond Wallet, CryptoMerch, Chainify). Then, I requested 5 different narratives, and directed AI to include a few constant elements, like blue eye color, interesting jewelry, and a futuristic setting.

Here are five different narratives that AI used to describe what Zena might look like as a person. I then used these brief bios to input into a different AI model that creates images from just text. Using two different AI Apps, we were able to gather interesting bios with amazing visuals.

Zena the Warrior Princess


Zena is a fierce warrior with piercing blue eyes that gleam in the sunlight. She wears a suit of futuristic armor that looks both sleek and sturdy, protecting her from any danger. Her hair is braided into a long ponytail, which she swings around as she charges into battle. Zena's weapon of choice is a laser sword, which she wields with deadly precision. She is a force to be reckoned with, and her enemies tremble at the very thought of facing her.

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Zena the Leader


Zena is a natural-born leader with a commanding presence. Her blue eyes are bright and confident, and her posture exudes strength and authority. She wears a regal gown that flows elegantly behind her as she walks. Her pendant is a shimmering blue stone that matches her eyes, symbolizing her unwavering resolve. Zena's people look up to her as a beacon of hope, and she inspires them to reach for greatness.

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Zena in a Futuristic Setting


Zena is a denizen of a futuristic world, where technology has advanced far beyond our wildest dreams. Her eyes are a piercing shade of blue that seems to glow in the neon lights that fill the city. She wears a high-tech suit that seamlessly integrates with her surroundings, allowing her to blend in or stand out as she sees fit. Zena's world is a place of wonder and possibility, and she is at the forefront of its innovation.

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Zena in a Conquered World


Zena lives in a world where the internet has been conquered by powerful corporations, each vying for control. Her eyes are a deep, melancholy blue that reflect the somber reality of her world. She wears armor to protect herself from the constant threat of cyberattacks, and her pendant is a reminder of the freedom that was once possible. Zena fights tirelessly for a future where the internet is open and accessible to all, but she knows that the road ahead is long and treacherous.

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Zena in a Steampunk World


Zena inhabits a world of gears, cogs, and steam-powered machinery. Her eyes are a bright, piercing blue that seem to glow in the dim light of her world. She wears an intricate suit of armor that incorporates clockwork mechanisms and brass accents, a testament to her ingenuity and skill. Her pendant is a glittering blue gem that catches the light and shimmers like the stars. Zena's world is one of invention and creativity, and she thrives in its unique blend of technology and artistry.

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This fun exercise in brand development shows how AI can be used to humanize a brand and create a more relatable, engaging identity. Who knows, maybe one day we'll see Zena as a real person, walking among us with her blue eyes and futuristic armor. But even if that never happens, this exercise has helped us to better understand the essence of the Zena brand and what it represents.

By creating narratives that bring the brand to life, we can build a stronger, more memorable brand and connect with our community on a deeper level. So the next time you're working on your own brand identity, think about using AI to create a human-like character for your company. You might be surprised by what you discover!

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